11/12/2011

The One Key to Becoming a GREAT Content Marketer (Video)

The One Key to Becoming a GREAT Content Marketer (Video):

As you’re all aware, I spoke at Blog World last week and it was a tremendous experience. The wonderful Marlee Ward was kind enough to record the session for me and so I plan on showing certain video segments over the coming weeks.

In today’s short video, I want you to see how a simple paradigm shift in the way you create content can open up unlimited possibilities.

The fact is, the best content marketers are the ones that can not only think like a consumer, but are willing to address EVERY question a consumer might have.

Whether it’s about pricing, problems, competitors, etc– becoming great at content is knowing how to tackle these subjects.

But the big point that so many forget or don’t understand is this: Just because you address a consumer question, doesn’t mean you’re specifically giving them an answer.

Don’t know what I mean by that? Guess you’ll just have watch this 2 minute video below as my friend Jim in the audience has a complete paradigm shift when it comes to addressing the subject of pricing on his website.

Click here to view the embedded video.

Your Turn:

I have one simple question for my fellow bloggers and content marketers this morning: Is there any question a consumer asks that can’t be addressed in some way on your website?

As always, thanks so much for your support and especially your kind birthday wishes last week. :-)

Download your FREE copy of my 230 Page Inbound and Content Marketing Made Easy eBook now and start reading in 60 seconds!

Related posts:

  1. Subtle Selling: The Key to Writing Great Content AND Making Money Online
  2. How to Create Rocking Web Relationships that Sell!: A Video Post from The Sales Lion
  3. The One Great Key to Building a Blog Community and Changing Lives

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