Content Marketing: 51 Ideas for Blog Posts
Content Marketing: 51 Ideas for Blog Posts:
51 Blog Post Ideas for your Content Marketing Strategy
A blog is an excellent component to any content marketing strategy. (Here is a great series on Corporate Blogging if you are just getting started). Blogs may be a critical tool to help boost customer engagement with your company since blogs are an excellent way to provide some personality.
Have you ever been stumped when sitting down to write a blog post? Maybe you are new to blogging and don’t know where to start.
Here are 51 ideas to help your approach to blog content development:
- Your company’s elevator pitch

- Interview with industry experts
- Interview with a customer
- Interview with a partner
- Interview with the CEO
- Meet and greet with the management teams
- Your viewpoint on hot industry topics
- Your company’s mission
- Your company’s vision
- Your company’s values
- The history or a timeline of your company
- Your company’s one word
- Your aspirations
- Overview of your product suite
- Screencasts of your products
- Explanation of features/benefits of your products
- Tips and tricks for using your software
- Map out your company’s competitive positioning
- Interviews with your customers
- Interviews with your partners
- Case study showcasing your customers’ success stories
- Written testimonials
- Write a controversial post
- Rewrite a popular song’s lyrics to match your business (include a video of in which members of the company belt it out as an added bonus)
- A funny comic
- Create an infographic
- Photo tours of your office space
- HOW TOs relevant to your industry or product
- Educational blogs on relevant topics
- Compare two tools
- Turn successful written content (blogs, whitepapers, ebooks) into a shorter, more digestible blog post
- Report on the most popular bloggers in your space
- FAQs
- Comment on a post you’ve written before
- Respond to a post you’ve just read
- Write a series
- Ask someone to write a guest post on your blog
- List out your recommended reading for a certain topic
- Write about your daily activities at work
- Discuss networking events you like to attend
- Write a book review
- Dispel some myths
- Include your commentary on a video
- Post a press release
- Highlight your favorite bloggers from the community
- Highlight your most popular blog posts
- Provide solutions to your customers’ top issues
- Ask a question
- Post a checklist
- List out common mistakes
- Be honest about your mistakes
If you are still stuck, check out this list of 101 ideas from I Help You Blog.
Please feel free to comment with some of your ideas for blog posts.
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