Inbound Marketing is the New Tradeshow

Inbound Marketing is the New Tradeshow:

Imagine your website as your booth at your industry’s largest international tradeshow. Would yours attract enough interested visitors? Would it be filled with engaging content, such as videos, collateral, guest speakers, demonstrations and graphics. Would your visitors be compelled to leave their business card, or speak to a rep at the show? And after the show, would visitors receive ongoing follow up emails or phone calls to nurture the relationship? And if they become a customer would you be able to tie back that sale to the source of the tradeshow?

Many savvy business people have this process down pat. And they spend a ton of money making those trade shows a big success. But then, moseying on over to their website you may find a completely different story. You’ll find a website that lacks quality design, compelling content, engaging offers, and mechanisms to generate leads. You’ll find a process that fails to connect the dots between visits, leads, and sales.

You’ll find missed opportunities aplenty.

The tradeshow marketing process is one that many companies invest in. Unfortunately, it’s also one that many are abandoning due to high cost and diminishing ROI. That’s because the world’s largest international trade show is actually taking place 24x7x365 on the web. Rather than a one-time shot, this tradeshow is happening around the clock. And companies have figured out that participating in ‘the show’ is the way to compete in today’s online business world. These companies are succeeding at a far better rate.

Inbound marketing is a process designed to help companies compete in today’s online world.

The process involves these key steps:

1. Drive traffic to your website by helping you get found

2. Turn traffic into revenue by converting prospects to leads and leads to sales

3. Measure your results by tracking website traffic, leads, and customers

As more companies recognize that traditional outbound marketing just isn’t delivering the kind of results they’re used to, inbound marketing is gaining steam.

Inbound marketing on the web is a lot like a being at a humongous online tradeshow. And just as you would create an appealing backdrop, provide live demos, engage in conversations, provide relevant collateral material, create compelling offers and devise other interesting ways of attracting and engaging your audience, this is exactly the kind of effort you must put into attracting and converting prospects on the web.

Sound like an approach your business could benefit from? Learn more about inbound marketing by downloading the Essential Step-by-Step Guide to Internet Marketing.

Plus, check out our latest inbound marketing infographic to find out why you should work with an inbound marketing agency.