All Marketers Are Liars. Seth Godin

All Marketers Are Liars. Seth Godin. 2005. ISBN 1591841003. This is one of his better tomes. In order to say that marketers are liars he means that they are story tellers. You tell a story that fits and resonates with the target, then you comply authentically in everything you do to support the story. Oh, and the story better be true and reamin true This differs from telling the target everything and achieving nothing. A library keeper, altough it is very short and always overpriced. It was just about perfect for a holiday weekend where I was not supposed to work. Check out our revised Rocket Readings (with Amazon links) at http://rocketbuilders.blogspot.com/

Reg Nordman - rnordman@rocketbuilders.com