Free Prize Inside. Seth Godin

Free Prize Inside. Seth Godin. ISBN 1591840414. 2004. This followed The Purple Cow and preceded All Marketers are Liars. This book actually said something and was worth the time spent. He gives us an incentive to the next big marketing idea. Easy (typical Seth) read. However there are some very good ideas in here and marketing /sales types will find it useful. His pedigree is exposed a bit more here and that is also useful. Summertime read. You may find it remaindered, I did.

Reg Nordman - rnordman@rocketbuilders.com Check out our Rocket Readings at http://rocketbuilders.blogspot.com/