Trout on Strategy

Trout on Strategy. Capturing Mindshare., Conquering Markets.Jack Trout. 2004. ISBN 007143794. Short, pithy and direct Trout can still really put the straight goods in from to a reader. He has culled from his many books anything that related to strategy. He suggests that strategy is more than a plan, it has its roots in the CEO being very focussed on the market and activities/tactics that are working. Strategy involves looking at tactics that give you a market advantage and planning things to ensure you have a sustainable competitive advantage. Good short flight book, he believes the gathering of good honest information on market and products is the root of great decisions.