Secrets of Power Persuasion for Salespeople. Roger Dawson

Secrets of Power Persuasion for Salespeople. Roger Dawson. 2004. ISBN 1564147428. (Author of The Secrets of Power Negotiation). I have his previous book on tape and it has been a powerful assist in learning to negotiate. This book is also very good. His examples and details are right up there. Easy read and easy to put into practise. But it is more than a sales book, it is a life book since it helps you with many daily situations. Having an engineering background I am a poor listener ( If I had the time I could just do a better job of anything myself) so I appreciated his mastery tips on effective listening to folks in many situations. Worth a read and I found it at a remainder store. (Quick tip, often you can get these older books really inexpensively from abebooks.com. I have had very good service from it)