Guerilla Marketing for Consultants. Jay Conrad Levinson

Guerilla Marketing for Consultants. Jay Conrad Levinson. 2005. ISBN 047661873X. Levison is the author of the Guerilla Marketing series. All the books are very readible, useful and credible. This one is directly targetted at service businesses (using a consultative approach). This book is no baliney, full of essential and useful hands- on advice. He takes his own advice and applies it liberally. This is a very good field guide and I can not think there is a single redundant chapter. A library keeper.