The Wisdom of Crowds. James Surowiecki

The Wisdom of Crowds. James Surowiecki. 2005. ISBN 0385503865. Another NYTimes journalist who had an interesting idea. His treatise is that average folks in a diverse group can make better choices more often than suggested experts on pretty well anything. He points to a wide range of things, from weight guessing games at state fairs, to the stock market, through to tribunals. What is needed is to ensure that the folks in the group are diverse, not subject to group think and that they all receive the similar amounts of information. Easy read and it was quite interesting. If you liked Blink this is a good complement.