The Irresistible Offer. Mark Joyner

The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less. Mark Joyner.2005. ISBN 0471738948. Easily the quickest book on value proposition/elevator pitch that I have read. He pitches an Irresistible Offer , to a Thirsty Crowd with the intent to sell a Second Glass. The insights are good, and the experience of Joyner is very broad, with especial interest to me on Internet marketing as that is where he made his fortune. This is a very pragmatic and useful book. Easy read. Worth adding to your library. So he has sold me!