10 Rules for Strategic Innovators. Vijay Govindarajan & Chris Trimble.

10 Rules for Strategic Innovators. Vijay Govindarajan & Chris Trimble. From Idea to Execution. 2005. ISBN 1591397588. The toughest job for successful operating companies is to launch strategic product innovations. If it is strategic it is not aligned well with the corporate DNA. The authors suggest that the company must practise forgetting, learning and borrowing. The numerous real life examples do drive the thesis of the authors home. If you have tried to do this or are in the midst of trying, the points are chillingly familiar. A great tool when you need to attempt this task, the book is not an easy read, but well worth the effort.