Passionate & Profitable. Lior Arussy.

Passionate & Profitable. Lior Arussy. 2005. ISBN 0471713929. Why Customer Strategies fail and 10 Steps to Do Them Right. So your company is customer focussed? Tell me, If you lose two top customers, which senior executive gets fired? Do you regularly ask your good customers. "Would you recommend us to someone else?" Have you lost your natural paranoia that got you success in the first place? This is a superb, no punches pulled book. Easy read, but the lessons to learn are rooted in real life experiences. His website is http://www.strativitygroup.com. This is a smart guy who writes a very readable book. In many ways this is a complement to the Christennsen work on innovation solutions. I recommend you get this one.