The Giants of Sales. Tom Sant

The Giants of Sales. Tom Sant. 2006. ISBN 0814472915. What Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard Can Teach You About Real Sales Success.

This book proves to me that there is nothing new, you just have not read about it yet! If you are to read just one book on selling ever, this is the book. It reports on Carnegie, Patterson (started NCR, trained Thomas Watson), Wheeler (Sell the Sizzle, not the Steak), Girard (World's Greatest Salesman). Then Sant goes one better by analyzing the roots and concepts in the bulk of the selling processes that are around today. (I think he reads more sales books than me!) This allows the reader to understand the similarities and differences in the various approaches you will run into. An easy almost gripping read, this is a library keeper. Best sales book of the year (so far).