The 86% Solution. Vijay Mahajan & Kamini Banga

The 86% Solution. Vijay Mahajan & Kamini Banga. 2006. ISBN 0131489070. How to succeed in the biggest market opportunity of the 21st century. Carrying on with the thesis started by The Fortune at the Bottom of the Pyramid, this book clearly articulates the incredible opportunities waiting for us in the developing world. Drawing from real life experiences and interviews with local and global players, this is a very good read. Lots of insight into the local adjustments that successful companies are doing to build very fast growing businesses everywhere but the developed world. This is an absolute must read if you want to grow your business more than 10% per year. It is also fascinating to read about the innovative products coming back to our markets that are upsetting the NA apple cart! This is just chock a block with fascinating (to me) "did you know" items.