Sales and Marketing the Six Sigma Way. Michael J. Webb

Sales and Marketing the Six Sigma Way. Michael J. Webb and Tom Gorman.
2006. ISBN 13 978 1 4195 2150. If you only buy one book this year on
Sales and Marketing, this is the one. Over ten years of practice and
application placed in a breakthrough book. Webb has delineated where
high performance sales and marketing teams must move to in the present
day. Well beyond solution selling he addresses how to meet the customers
business goals, while eliminating the waste and uncertainty in today's
sales and marketing approaches. We just completed an amazing set of
engagements where we took a lot of waste/uncertainty out of sales and
marketing programs, yet Webb has provided more tools allowing us to go
even further. The subject is well treated, you learn a lot and the co-writer
is a good writer. Buy read, read again, again and apply, learn,
re-apply. Am I excited? You bet!