Selling the Dream. Guy Kawasaki

Selling the Dream. Guy Kawasaki. 1991. ISBN 0887306004. I found this, his second book, in a remainder bin. I have now read all his books and enjoy his blog on a regular basis. Aside from an easy, good read, his writing is always immediately valuable. The advice and insights can be used for profits and non profits alike. This book is core to internal HR policy if building your culture is important ( Job 1 according to Jack Welch). Great, fast, relaxing read, plus it includes the original Macintosh product introduction plan, still one of the best examples ever.