Zag. Marty Neumeier

Zag. Marty Neumeier. 2007. USBN 0321426770. A refreshing and candid look at differentiation and branding. This chap has a pedigree that goes very far back in marketing. Using a clear simple style he makes a very good case for keeping things simple and clear. Lesson learned , all companies should be able to complete the sentence. Our brand is the ONLY _____that _______. His website is cool http://www.zagbook.com/ Really worth the read - perfect for a two hour plane ride. Creative layout too.