regnordman.com - Maximium Influence. The 12 universal laws of power persuasion. Kurt W. Mortensen
A new entry titled Maximium Influence. The 12 universal laws of power persuasion. Kurt W. Mortensen has been posted to " Knights on the Road "
Feel free to take a look at the article here:
http://www.regnordman.com/2007/02/22/maximium-influence-the-12-universal-laws-of-power-persuasion-kurt-w-mortensen/
An Amacom publication. A very practical book that seems to have pretty well everything you would want to know about persuasion in one easy to read volume. He has 12 laws that make sense as well as a checklist to ensure you have the best chance to persuade your audience. Definitely a library keeper, especially if you are a salesperson, in marcomm, or a speaker/presenter. Lesson reinforced, information helps persuade, emotion sells the deal.
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