regnordman.com - Purpose. The Starting Point of Great Companies. Nikos Mourkogiannis
A new entry titled Purpose. The Starting Point of Great Companies. Nikos Mourkogiannis has been posted to " Knights on the Road "
Feel free to take a look at the article here:
http://www.regnordman.com/2007/02/19/purpose-the-starting-point-of-great-companies-nikos-mourkogiannis/
A Small Excerpt from the Post:
Purpose. The Starting Point of Great Companies. Nikos Mourkogiannis. 2006. ISBN 139781403975812. How to restore confidence and make money at the same time. A very insightful book on people and companies. well written, clear ,very well researched, with valuable appendices. Lessons learned? Not all companies have a Purpose - but enduringly successful ones do. And the essential question," what are we competing for?"
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