regnordman.com - The Leaky Funnel. Hugh MacFarlane. A diamond from Australia
A new entry titled The Leaky Funnel. Hugh MacFarlane. A diamond from Australia has been posted to " Knights on the Road "
Feel free to take a look at the article here:
http://www.regnordman.com/2007/04/11/the-leaky-funnel-hugh-macfarlane-a-diamond-from-australia/
The Leaky Funnel. Hugh MacFarlane. 2003. ISBN 0975116320. I had heard about this great book from Chris Jordan and Michael Webb. I read it on part of my marathin flight back to Canada from Australia/New Zealand ( more later) It is a very well presented, simply put, but brings all the elements we have been working on for the last few years together. What The Goal did for manufacturing, the Leaky Funnel will do the same for Sales and Marketing. Written as a business "fable" you will see the parallels to your business. Do not hesitate to immediately buy this book. If you read only one book on sales and marketing this year, read this one. I liked it a lot.
Lots of resrources at http://www.leakyfunnel.com/, http://www.mathmarketing.com/html/s01_home/home.asp?dsb=7.
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