regnordman.com - Coolhunting. Chasing down the next bog thing. Peter Gloor & Scott Cooper
A new entry titled Coolhunting. Chasing down the next bog thing. Peter Gloor & Scott Cooper has been posted to " Knights on the Road "
If you are one of those people who want to discover the next thing, this is a great resource for you. If you are wanting to understand the real power of Web 2.0 technologies, especiallysocial networking this is a great book for you. Some of their insights are straight forward, while some are counter intuitive. E.g. A companycould increase its chance of surviving the dot com bubble if they actively went out and talked to their competitors quite often. Those that did not, had much higher failure rates. When in doubt follow the swarm. Bees lead! This is a slim, but thoughtful book with significant academic research (MIT Media Lab) behind it. Most definitely a book for smart folks. I still liked it.
Feel free to take a look at the article here:
http://www.regnordman.com/2007/07/09/coolhunting-chasing-down-the-next-bog-thing-peter-gloor-scott-cooper/
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