regnordman.com - 80% of Decision Makers read email on a PDA

A new entry titled 80% of Decision Makers read email on a PDA has been posted to " Knights on the Road "

80% of DMs read email on a PDA. More great stuff from Marketing Sherpas 2007 report.

So how does your email content look like on a blackberry screen? If it is like most with HTML, its really bad. Would you read it on a Blackberry?

A lifetime ago I sold to UNIX gurus who ran multiple windows on their screens. Their mail window was small and narrow., If I sent wide emails, they looked terrible and did not get read. Well the blackberry has the same limitation but worse. Take a look. revise, tighten up your messages, and drop the HTML

Oh the same report says influencers are likely using regular screens. So they could not tell you this.

Feel free to take a look at the article here:
http://www.regnordman.com/2007/11/15/80-of-decision-makers-read-email-on-a-pda/

http://www.regnordman.com/subscribe.php?action=newsletterhttp://www.regnordman.com/subscribe.php?action=unsubscribe