regnordman.com - Marketing Genius. Peter Fisk.
A new entry titled Marketing Genius. Peter Fisk. has been posted to " Knights on the Road "
How is that the English can write such terrific business books? This is one of them. Not for the reading trifler, as the book is an opus , not a 100 Aways to Wow Your Audience so like the US market writers. This is a thoughtful, well written, easy to follow guide to all there is about marketing. It is the best all time marketing book I have read. I took voluminous notes and the pages are festooned with numerous sticky flags. Eg. Did you know that Mercedes only has to approach 107, prospects to get 100, 000 customers, but GM has to hit 500, 000 prospects to get 100,000 customers?
If you are a CEO, CMO, VP sales with aspirations to more, you must buy, read and reread this book. I took over 2 weeks to get through this one.
Feel free to take a look at the article here:
http://www.regnordman.com/2008/04/27/marketing-genius-peter-fisk/
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