“Sexy” Video about Word of Mouth Marketing

“Sexy” Video about Word of Mouth Marketing:

Last May, Geno Church and I tag-teamed on a presentation at WOMMA’s School of WOMM Conference. Our talk was about bringing SEXY back to offline word of mouth marketing. We both delivered rants on the importance of not losing focus on real world marketing ideas that can spark customer-driven conversations.

Unfortunately, it’s become decidedly unsexy to talk about anything word of mouth marketing-related that doesn’t involve Facebook, Twitter, Foursquare, or scores of other social media thingamajigs.

Geno and I sought to bring back some of the sexiness involved with getting customers talking that didn’t involve social media with our presentation.

To help promote WOMMA’s upcoming conference (Nov. 16-18), Geno and I reenacted our rants in this video. Give it a look-see and hopefully you’ll be inspired to bring some sexy back to true school word of mouth marketing.

Video Time Log 00:00 >> 00:50 | Intro with WOMMA Summit 2011 Registration Info 00:50 >> 02:30 | Presentation Intro, Geno Intro, and John Intro 02:30 >> 19:19 | John Moore’s Rant – “Customer Touchpoints Lead to Customer Talking Points” 19:19 >> 36:34 | Geno Church’s Rant – “It Takes a Person to Make Word of Mouth Happen” 36:34 >> 37:04 | Outro with WOMMA Summit 2011 Registration Info

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DISCLOSURE: I’m a WOMMA Member and I’ve done marketing work for WOMMA.