Google+ launches an official guide for sharing, promoting and measuring Pages | The Next Web

Google+ launches an official guide for sharing, promoting and measuring Pages | The Next Web:

Google+ has just introduced its very own official Page guide for the brand new Google+ Pages revealed just yesterday. Through this new landing page, potential brands can easily register for a Google+ Page while studying up on how they can share, promote and measure the effectiveness of their unique content on the platform.

These are some interesting points:

The new Google+ branded pages appear to offer equal value to the consumer or the customer of the brand, rather than just the brand itself.

The key thing to take away here is that Pages on Google+ work in sync with those following the brand or company. I’d wager that this will promote better consumer loyalty and heighten engagement between brands and their key influencers or users, rather than simply flooding the platform with information some might find to be spammy or useless.

While official brands might be annoyed by current sharing restrictions on Google+, limiting who the brand can interact with to only its most loyal followers or consumers can actually be a very good thing. In the long-term, a brand’s follower count on Google+ will hopefully be a more accurate representation of who is actually dedicated or eager to engage with the company....

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See it on Scoop.it, via Marketing Strategy and Business