How to Build an Engaged Audience with Content Marketing | Copyblogger

How to Build an Engaged Audience with Content Marketing | Copyblogger:

Excerpt from article intro. It is very long and interesting:

Most bloggers are after the same things. They want traffic to their blogs, comments on their posts, and sales of their products or services. These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

But what if you don’t have an audience at all? How do you build an engaged audience if you’re starting from scratch? That’s the question that I asked 30 different audience-building masters. Let’s take a look at their answers to these questions …

- I asked to the most successful audience-builders how they would go about building an engaged audience if they had to start from scratch. Something interesting happened: their answers were all different from each other...

The first group of answers was all about the fundamentals…

- The very first step to building an engaged audience is be super-clear about what type of audience you need, and why you need it.

Once you know where you’re going and why, it’s time to start thinking about the audience …

- Strategic, high-quality content, as Copyblogger readers already know, is the cornerstone of your audience-building strategy, for several reasons...

- The trick is social media....

[read full article http://j.mp/tXqjAl and Get 239 pages of audience-building insight … today it is free! ]

See it on Scoop.it, via Marketing Strategy and Business