How to Master the Art of Exceptional Blog Titles | HubSpot

How to Master the Art of Exceptional Blog Titles | HubSpot:

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views.

You can learn the art of writing exceptional blog titles. All you need is to understand and emulate the following 6 characteristics:

1. Actionable: A great blog title is actionable, not passive. Most likely, your readers want to learn something from reading your post. Use your blog title to demonstrate that your article will give them action-oriented takeaways.

2. Brief: Be concise and to-the-point in your blog title.

3. Keyword-Conscious: With many blogging platforms, your blog article's title also doubles as the page title for that web page.

4. Clear: One of the goals you should have when creating your blog title is to clearly communicate what the article is about.

5. Definitive: Show potential readers you are an authority on the topic you're writing about. Use words that are strong and definitive.

6. Intriguing: Potential readers should take one look at your title and think to themselves, "Ooo... that sounds interesting.".....

[read full article http://j.mp/vXrp1h]

See it on Scoop.it, via Marketing Strategy and Business