Rocket Readings: The Lede: 7 Marketing Links for Smart People

The Lede: 7 Marketing Links for Smart People:

The Lede | copyblogger.com

“Total freedom” is a creative cage.

What people are really doing online.

Steve Martin’s secret of success, and a massive (and mostly missed) opportunity on Twitter.

Speaking of Twitter, follow @copyblogger to grab these links – and a lot more – throughout the week.

On with The Lede …

Need to Create? Get a Constraint. I once heard a Portland indie rocker say “Rules? I don’t follow rules man, music is all about freedom.” What an idiot. Immortal music — like any creative work — is all about rules. Apply the shackles to your creative thinking and watch what happens to the quality of your work.

10 Tools for Converting New Blog Visitors into Fans Traffic means nothing without conversion. Here are some great ways to make conversion easier.

The No. 1 Thing People Do Online [Infographic] When you see the most common use of the Internet in this infographic (bottom section, left side), you’ll say “Oh man, of course.” There’s a good reason we talk again and again about this old workhorse of technology, it’s what most people use most often online.

The Steve Martin Method for Dominating Your Industry Read this article three times. Seriously.

Only Smart Content Strategies Can Save the Book Publishing Industry I recently surprised myself by getting rid of 99% of my physical books. I’ve decided to replace the ones that matter with eBook versions. I’m old. I’m a relative luddite and technophobe. Think about the digitally radical generations to come, and you’ll realize that extraordinary content is the only way forward.

A Call (and Opportunity) for Twitter Content Curators At first glance, the premise of this article seems to herald The Fall of Twitter. It actually states (implicitly) a glaring opportunity for those who use the service to thoughtfully give their audience what it’s been waiting for.

The “Drip, Drip, Drip” Method of Content Marketing Possibly my favorite Godin marketing koan. A world-class education in 232 words.