Marketing is More than just Lead Generation

Marketing is More than just Lead Generation: Most marketing messages are geared towards generating leads in order to close more sales deals. This type of marketing is aimed at almost immediate results. Most companies only invest in this type of marketing. Although more leads will eventually lead to more sales, it is the last step that remains the most important: the purchase decision. The purchase decision is influenced by many parameters: - The proposed solution - The price - The benefits of the solution - The inconvenient...