Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for leads doesn’t have to be overwhelming or time-consuming.
By looking at examples of some of the best converting lead generation websites, you can learn precisely what works — and most importantly, why it works. The following steps are proven lead generation boosters that can not only increase conversions, but can also increase your site’s trust factor and authority.
1. Include a Contact Number;
2. Post Forms on Every Page;
3. Add Photos and Testimonials For Greater Credibility; 4. Make Your Videos Speak to the User;
5. Use Trust Seals – But Make Sure They’re More Than Just Eye Candy;
6. Use Power Words When Describing Your Offer;
7. Avoid “Cookie-Cutter” Site Templates;
8. Consider the End-Goal First;
9. Make Good Use of Whitespace;
10. The Bottom Line for Best Lead Generation: Test, Test, Test...
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