Why We Use HubSpot Inbound Marketing Software to Drive Sales

Why We Use HubSpot Inbound Marketing Software to Drive Sales:

If you’re a frequent reader of our blog or have spoken with any of the Grass Roots Marketing team, you’ve inevitably heard us preach about how great HubSpot Inbound Marketing Software is. However, you still may not truly grasp what it does, how it drives sales and why we use it for both our website (www.grmwebsite.com) and our clients’ sites.

Essentially, HubSpot is a fully integrated website command station; allowing you to make edits to your site, review detailed analytics, create content, blog, expand social media reach, measure SEO page rankings and keywords… and most importantly… track and convert sales leads. How does it do all this?

• Content Management

When you migrate your site to HubSpot’s hosting, you get their content management system (CMS). This tool allows you to create, edit and optimize content on your website; taking away the costly, sometimes time-consuming process of paying a developer to make edits to your pages.

• SEO & Keyword AnalysisBy using the Keyword Grader and SEO editing features, you can help plan a strategy to get found through search engines and referring links. Grade your website’s targeted keywords based on difficulty, rank, popularity and relevance to your business or brand.

• Social Media Analytics and Reach CapabilitiesWith HubSpot’s Social Media Analytics and Reach tools, you can execute, track and participate in successful social media campaigns. By integrating your social media accounts with HubSpot’s software, you can easily Tweet, post, share and interact with people who are genuinely interested in your content, products and services.

• Prospect and Lead Tracking / ConversionProbably the most groundbreaking feature of HubSpot is it’s prospect and lead tracking modules. With the CMS and online forms you can create on your pages, you can successfully capture warm sales leads instead of relying on old school outbound marketing tactics; like cold calling and door-to-door sales. You can literally see where your interested web visitors went, how they interacted with the site and when they came; giving you invaluable prospect and lead data for your sales force.

We suggest using HubSpot Inbound Marketing Software to anyone who is interested in new media and fresh tactics to get sales leads. No matter who you are or what industry for whom you work, you can’t ignore the effectiveness and ease HubSpot creates for those who are serious about online sales and revenue… the numbers don’t lie. To see the type of tangible effect we’re talking about, click here.

To learn more about how Grass Roots Marketing works with its clients’ websites through HubSpot, check out this video.

To learn more about inbound marketing and driving sales through the internet, click here.