5 Tips to Improve Email Marketing Open Rates | Online Marketing Blog

5 Tips to Improve Email Marketing Open Rates | Online Marketing Blog:

There are many aspects that make up an effective email marketing program, but today I’ll focus on how marketers can increase their campaign open rates.

Email content is essential, but getting people to actually open your email is a hurdle many marketers find hard to overcome.

A deep understanding of your customer base as well as their needs and habits for proper segmentation can be key in creating an effective email marketing strategy that produces high open rates.

#1 – Make a Good First Impression

What are the two things that email recipients see before actually opening an email? Who the email is from, and what the subject line is. These two items are your prime real estate for enticing your audience to view your email as opposed to simply trashing it and moving on.

#2 – Timing Isn’t Everything, But It is Important

This is a tactic that requires some common sense as well as some experimentation. If your email marketing system allows you can always try doing some A and B testing utilizing different time frames to test open rates.

#3 – Avoid Spam Filter Traps

Spam filters analyze a large list of criteria when determining an email’s “spam score”.

#4 – Get Rid of Dead Weight

Depending on which email service you use there should be a report that allows you to determine which emails are either bouncing or which subscribers are not opening your emails on a consistent basis.

#5 – Refine the Sign Up Process & Email Targeting

Make it easy for people to sign up to receive email correspondence from your company. In order to make this process effective and engaging perhaps you could provide a fulfillment piece or whitepaper during the initial sign up as a take away and then continue to market based upon their needs.

curated by Giuseppe Mauriello

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