12/27/2011

5 Ways to Kill Information Overload and Start Making Progress With Your Marketing | Copyblogger

5 Ways to Kill Information Overload and Start Making Progress With Your Marketing | Copyblogger:

If you’re struggling with marketing ideas for your business, your problem isn’t access to too little information, it may be information overload.

What you need is a clear way to turn learning into action.

Here are five tips you can use to start doing just that, right now:

1. Always have a goal in mind:

Don’t buy a business book or course just because it’s the hot new thing. Be very discerning. Read and re-read the materials you’ve bought from trusted sources in the past.

2. Take notes while you learn:

Always be taking notes, whether you’re reading, listening or watching. It helps you engage with the material: you’ll remember more of it.

3. Remember the cost of “free”:

The Internet is packed with free information. Well, “free” has a cost … what you save in money, you spend in time.

4. Follow action steps:

All the business information you consume should ideally lead to specific actions. That means you need to come up with specific action steps — or follow the ones that the content-creator has provided.

5. Ready, fire, aim:

You don’t have to have all your ducks in a row before getting started. Instead of writing a $97 ebook, create a free ebook to test the waters and see if your audience really wants the type of content you’re offering.

Curated by Giuseppe Mauriello

[read full article http://j.mp/sTRsLZ]

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