6 Core Benefits of Well-Defined Marketing Personas | HubSpot

6 Core Benefits of Well-Defined Marketing Personas | HubSpot:

Having a well-defined persona can help you build a better marketing plan in the long run and help you target your marketing campaigns and offers to the right groups of prospective consumers. At the end of the day, personas put a face to your customer and help you identify their needs and wants.

Knowing persona characteristics can be invaluable to your company as you develop your marketing campaigns and products over time. If you are having trouble reaching your customers in a way that is valuable to your company, you might consider doing some research and building some personas. Here are six core benefits to why establishing well-defined personas is a good idea for you and your customers.

1. An Understanding of Customer Needs/Interests...

2. Knowledge of Where Customers Spend Time...

3. Better Quality Leads...

4. Consistency Across Your Business...

5. Richer Closed-Loop Analytics...

6. Better Product Development...

curated by Giuseppe Mauriello

[read full article http://j.mp/srVVeZ]

See it on Scoop.it, via Marketing Strategy and Business