The Actual Cost of Sales and Marketing Misalignment

The Actual Cost of Sales and Marketing Misalignment: This guest blog post is by Donal Daly, CEO of the TAS Group. He shares sales insights, hindsight and a little foresight on his sales and technology blog, Dealmaker365 (previously Sales20Network). In many quarters, the (mis)alignment between the sales and marketing departments is a cause of some debate and the source of many opinions and much frustration. Apathy and anxiety are mixed in equal part, some saying that's how it always is, and others – searching for a higher return on that "50 percent of marketing that works" – are anxious to discover the real cost. Well, the results are...