Article:: Marketing Research Chart: Tried-and-true tactics rank high in B2B marketing budgets

Article:: Marketing Research Chart: Tried-and-true tactics rank high in B2B marketing budgets: In challenging times, firms must test new strategies and tactics to improve marketing effectiveness. Businesses need to maintain agility and adapt to an evolving marketplace, but cannot sacrifice tried-and-true tactics that have driven their lead generation programs for years. To learn how B2B organizations balance the two, we asked survey participants to indicate the percentage of budget they allocate for a variety of inbound and outbound tactics. In this week's chart, find out the results from more than 1,700 of your B2B marketing peers.