Case Study:: Email Marketing: Anti-newsletter strategy nurtures $1.5 million in leads in 4 months at Citrix

Case Study:: Email Marketing: Anti-newsletter strategy nurtures $1.5 million in leads in 4 months at Citrix: One way to grow an email list is to focus on valuable content and encourage your current list to share it. For this strategy to be successful, two elements have to be in place: the content has to be worth sharing, and it should be very easy to share by the email recipient. This Citrix Online case study met both criteria, and was so successful it was chosen as “Best-in-Show – B2B” in MarketingSherpa's Email Marketing Awards 2012. You can also see Citrix's Baxter Denney speak about his learnings from this case study at the upcoming MarketingSherpa Email Summit 2012.