Case Study:: PPC Marketing: How one local marketer transitioned from offline advertising and garnered a 300% return-on-ad-spend

Case Study:: PPC Marketing: How one local marketer transitioned from offline advertising and garnered a 300% return-on-ad-spend: Consumer marketers in established industries have likely found themselves transitioning from heavy use of print advertising and marketing, to a much larger focus on digital channels. See how a locally owned moving company took an underperforming PPC effort, revamped the process, and utilized a number of different PPC options to improve its key performance indicator -- cost-per-booked move -- by 60%, and achieve a 300% return-on-ad-spend, and increase revenue by 74%.