Case Study:: Social Media Marketing: Cleveland Indians cater to influencers to increase sales 174%

Case Study:: Social Media Marketing: Cleveland Indians cater to influencers to increase sales 174%: Finding your online influencers and nurturing them into brand ambassadors is more than a "wouldn't that be nice" kind of theory. This marketing team stepped up to the plate and worked with influencers to increase its social media audience and revenue more than 170%. See how the Cleveland Indians knocked it out of the park by catering to bloggers, Tweeters, and other influential fans. This case study describes how the team created and monetized the program, and it's a great example of how to cater to heavy users of social media.