Rocket Readings: The Five Hurdles of Content Marketing

Content marketing seems the last resort as all other marketing methods seem to be in decline.
The idea of content marketing is simple: providing interesting content for free that will attract potential customers who could get interested in your products. The content is used as marketing currency.
All that seems great as content doesn’t cost out of the pocket money.

However content marketing has four hurdles:

1. Creativity

It requires creativity and imagination for generating content.
This is not a widely spread skill. Some people have it – some don’t.
Moreover it is hard or almost impossible to learn it.

2. Time

Creating,editing and publishing content requires an investment in time.
As you need large quantities of content in order to handle all aspects in relation to your solutions or products, a lot of time will be invested in generating your content.
Time is costly as it consumes your capacity of doing something else beneficial for your company.

3. Entertaining content

You content needs to be entertaining as boring content won’t get read or viewed and easily forgotten. Even worse: hardly anybody will talk about it so you will miss out the word of mouth promotion.

4. Publishing for exposure

You can publish all of your interesting content on your website and just hope people will find it.
You can publish your content on article websites and hope people will find it and click on the link to your website.
So you are somewhat limited in the publishing of your content.
If other websites, like blogs, would re-publish your content, this will likely increase the exposure and the findability.