How To:: B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts

How To:: B2B Marketing: 6 lessons learned in 2011 from 7 marketing experts: To wrap up another year of B2B marketing, we've reached out to seven marketers and industry experts to offer you six tactics based on marketing lessons learned in 2011. Read on to find out what our expert sources said about lead generation, lead scoring and lead nurturing; inbound SEO; letting your customer tell you how to market to them; and making that personal touch truly personal.