How To:: Location-Based Email Marketing: 6 tactics to leverage social check-in to grow email lists and improve engagement

How To:: Location-Based Email Marketing: 6 tactics to leverage social check-in to grow email lists and improve engagement: Social media check-ins provide marketers an unprecedented view into the lives of their customers and prospects. Knowing location, and understanding actual behaviors, creates opportunities to captivate an audience with greater relevance during moments when they are most receptive. See six tactics that exploit the synergies between check-in and email programs, and allow you to increase opt-ins and better understand your audience, reaching them with relevant offers as they engage with your brand.