Multiple Touches on Multiple Channels

Multiple Touches on Multiple Channels:

Instead of just focusing and pitting all your marketing effort on one channel or one type of marketing will have less effect as multiple touches.

Difficult multiple touches

Once people have seen an ad or marketing campaign on one channel, they seem to be able to filter it out during the next appearances. Of course if your messages are quite different then multiple touches using one channel can be effective. However what product or brand has enough interesting features or stories to tell in order to have multiple touches ? Even if your product is outstanding, you can only tell once it is outstanding. The next time on the same channel this message will be more or less ignored.

Multiple channels

Hence it is more effective to promote your product or brand using different channels as for first every time of remarking the brand or product on a new channel the interest will be increased. The more you can make your product or brand be remarked using different channels, even with the same content, the more likely it will stick with your potential customers.

these different channels can be: - Email marketing - Direct mailing - Print advertising - Online advertising - Telemarketing - Social marketing - Questions or replies on forums and discussion boards - Press releases

The idea of multiple touches is great, but most products or services are not that interesting in order to generate enough interesting multiple touches. Instead using more or less the same content or statements on multiple channels will be more effective.

The best would be if you could achieve multiple touches on multiple channels.

Are you using multiple touch or multiple channel or both ?