The Pros And Cons Of Google+ For Small Business | OPEN Forum

The Pros And Cons Of Google+ For Small Business | OPEN Forum:

Big brands are jumping on the Google+ bandwagon, but is it an efficient use of time for a small business?

We reached out to our community to better understand how (and if) small businesses are using Google+. We received more than 50 responses detailing the merits and downfalls of using Google's social network as a small business.

Below are some of the top thoughts on the pros and cons of using Google+ as a small business.

- Reasons to use Google+

1. Get an SEO boost.

2. Host a hangout.

3. Expand content distribution.

4. Connect with early adopters.

5. Segment your audience.

6. Use Google+ to network.

7. Just explore.

- Downfalls of using Google+

1. Administration is difficult.

2. Facebook and Twitter reign.

3. Social dashboards don't integrate Google+ yet.

4. Google side projects are unreliable.

5. Growth is small.

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