12/09/2011

Why B2B and B2C Sales are Different

Why B2B and B2C Sales are Different: Geoffrey James is an award-winning journalist and author who writes a daily column on selling for Inc.com. He previously wrote Sales Machine, the world's most-visited sales-oriented blog, and has written hundreds of articles for such publications as Technology Marketing and Selling Power. He can be reached at GeoffreyJames.com. I'm not a sales guru, and I don't do sales training. I'm a reporter who writes about sales techniques and technology. You've probably seen my feature article in SellingPower magazine, my erstwhile Sales Machine blog on CBS, or my daily column on Inc.com. I've interviewed dozens of sales experts and trainers and...

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