10 Things You Can Learn about Marketing from Steve Jobs

10 Things You Can Learn about Marketing from Steve Jobs:

If you are looking to run a successful business, marketing will be the key. Without proper marketing, you can expect to struggle in keeping your dreams and visions afloat. The late, great Steve Jobs left a legacy of proper marketing that sustained his business and created the powerhouse that he indeed was in the business community. Below are 10 things that you can learn about marketing from Steve Jobs.

• Persistence is power. Failure should be unacceptable. Finding a marketing strategy that works and being persistent with it can raise your business to new heights. How you choose to get the word out about your business or product in the beginning can make all the difference in what your company becomes in the future.
• Make truly good products even better. Steve Job’s didn’t stop with creating one good product. He continued his legacy by making truly good products even better. Once you find a great product, discover new ways to bring it to the next level. Don’t be satisfied with one success. Seek many different successes just as Jobs did with his many contributions to Apple products.
• Don’t be in it for the money. Steve Job’s claim to fame was always centered on the fact the he never did it for the money. If you truly believe in your business or product, you may have to be willing to work for free for a while. Sacrificing in the beginning can bring you big rewards in the future. This is where passion comes in. Being truly passionate about your business or product will mean that you are willing to work for nothing to see it succeed.
• Be in it to be the front runner. Don’t doom your business in the get go by saying to yourself “well, maybe one day I’ll be on top.” Instead, go into it with the mindset that you WILL be on top. Create a marketing strategy that will put your right up there with the front runners. Believing that you CAN be the best will set you on the path to actually being the best.
• Micromanaging just might work. A truly successful business is never a one man show. You will have to hire employees to help get the job done. Part of your marketing strategy should be to hire people that will be willing to work to make your business better. It is crucial to find employees that share the same passion as you do and have your business’s best interest at heart. Oversee each and everything they do to be sure you have the best employees to make your business prosper.
• Bigger is sometimes better. As your business becomes more and more successful, you must expand the business. Don’t be afraid to hire more employees to keep up with the demand of your product or service.
• Taking risks pays off. Steve Job was without a doubt a risk taker. Little did he know how much his ability to take risks would pay off. Running a successful business will involve taking risks. Are you willing to?
• Market products as something consumers “need.” Again and again, Jobs proclaimed that the products he envisioned where ones in which consumers actually need. Use this to your advantage in marketing. Portray your product of business as something that consumers absolutely can’t live without.
• Failure can make your stronger. The products that Jobs helped create didn’t always succeed. There where projects here and there that he simply had to give up on and move on to bigger and better things. This can be useful in marketing. If the product or service you are offering isn’t proving to be a success, don’t be afraid to move on to bigger and better things.
• Focus on enriching lives, and the rest will fall into place. Choose a marketing strategy that will enrich the lives of your customers in some way. Selling a product or service that can make their lives better important to being successful in business.

If you are looking to improve your marketing strategy, use the information above to help. Let the thoughts and ideas bring your business to the next level.

Stacey has written this article for 1001 Artificial Plants an online store of water look artificial flowers and tropical artificial floral arrangements.