11 Ways to Use Content to Build Online Authority | HubSpot

11 Ways to Use Content to Build Online Authority | HubSpot:

Being an online authority essentially means you're not only a thought leader on a specific topic, but that you've also taken the time to translate that knowledge in a meaningful way online.

It makes sense: People do business with the people they trust. And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned.

As it turns out, one of the easiest methods of doing all this is through content creation. It's how people and search engines find you and determine your relevance; over time, the cream rises to the top. If you're trying to build your online authority -- like most smart marketers are -- these are the ways you can use content to get the job done.

1) Write and Optimize for Informational Keywords

2) Create Niche Content

3) Write About Timely Industry Updates

4) Use Palatable Language

5) Publish Case Studies

6) Host Webinars

7) Write Long-Form Content

8) Contribute as a Guest Blogger

9) Generate Inbound Links

10) Stay Active in Social Media

11) Be a Credible Resource

[read full article http://j.mp/zFzoIf] Curated by Giuseppe Mauriello

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