16 Simple Blog Changes That Will Improve Your Content Marketing Results | BlueGlass
16 Simple Blog Changes That Will Improve Your Content Marketing Results | BlueGlass:
At some point in your online marketing career, you’ve heard the statement “content is king,” meaning great content will take your marketing efforts a long way. While this statement is true, it’s not the only factor you should focus your efforts on.
The platform for your content will also play a role in your ability to be successful. Your platform should make content aesthetically pleasing, easily consumable, and simple to share.
- Blog Layout
Social Buttons: One thing site owners tend to overlook is the ability to control the way your content is shared on sites like Facebook and Twitter.
You have the ability to craft shares and tweets that will stand out in a user’s stream. You should be using open graph tags to sculpt your Facebook shares. Open graph allows you to provide a custom title, image, url, and even object type.
The same can be done with your tweets.
One button I would recommend including is the Google +1 button.
- Leveraging Your Columns
One of the first things you should display is a simple way for your users to connect via social networking. You should make a clear and simple section that allows users to follow your Facebook fan page, Twitter account, Google Plus page, and RSS feed. Staying connected with your users will help you increase the chance of a return visit to your site and increase the chance of social sharing.
- Keep Users on Your Site
One of my favorite parts of the Genesis Framework is the built-in popular posts widget. This widget gives a few options when it comes to displaying content, but it makes it very easy to display your best posts in the right column of your site. The best part of the widget is the ability to include a thumbnail in your post.
- Make Commenting Easy...
- Content Layout...
[read full interesting article http://j.mp/zrJYCJ] Curated by Giuseppe Mauriello
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