3 Inbound Marketing Resolutions to Keep in 2012

3 Inbound Marketing Resolutions to Keep in 2012:

The New Year resolution – we love to make them, struggle to keep them and often wind up breaking them before the year is a month old.

We want to make the changes. We want to improve. But change is often hard, and once we start to slip – before you know it – we have abandoned those resolutions, even if we know it would be better for us if we kept them.

When it comes to your Inbound Marketing efforts, you just can’t allow that to happen. With a little diligence and dedication, keeping these promises as part of your overall marketing strategy will make you feel a lot better as 2012 rolls along.

3 Inbound Marketing Resolutions to Keep:

Become a Better Blogger

There is little doubt a blog is one of the best tools you have to attract new visitors, leads and customers. The data is pretty clear, companies that blog have 55 percent more visitors and 67 percent more leads (B2Bs) than those that don’t. A consistently updated blog adds fresh content, increases your indexed pages and establishes you as a thought leader.

If you need some help getting going, check out these helpful resources:

1. How to Consistently Create Content for Your Blog
2. How To Write Optimized Blog Posts in Under 30 Minutes
3. Blog About Current Events to Gain Inbound Marketing Traction
4. Start Using Your Blog to Capture Qualified Sales Leads
5. Tips for Coming up With Good Content
6. 8 Ways to Market Your Blog

Launch a Social Media Plan

This does not have to be a major undertaking. The important thing is to get started. Maybe it’s becoming an active user on LinkedIn or Twitter. Find a way to increase your engagement with social media and the end result will be more leads and customers. Consider that Facebook alone will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011. LinkedIn surpassed 100 million business professionals in 2011, a number still climbing.

Learn more about getting started with social media:

1. Social Media Optimization 101: How To Optimize Your Profiles
2. Social Media Return On Investment: An Update
3. LinkedIn: A Vital Part of Any Social Media Plans
4. Social Media Marketing: A 30 Minute Plan
5. 5 Easy Ways to Make Your Content More Social

Check – or Upgrade – Your SEO

Search Engine Optimization is critical for your website in today’s search driven business environment. Whether it’s B2B or B2C, when a customer is looking for a new product or service, they are starting with an Internet Search. It was reported in the latest eMarketer US Digital Media Usage Report that 88.1% of US Internet users ages 14+ will browse or research products online in 2012. You need to make sure your site is getting you found.

Need help? These resources can get you started:

1. Top 3 Search Engine Optimization (SEO) Blogs To Follow Religiously
2. White Hat & Black Hat SEO Techniques: Top Things You Should Know
3. What Exactly Is Search Engine Optimization (SEO)? [VIDEO]
4. Do I need SEO?

If you can keep these three resolutions, you will go a long way toward recognizing your goals of more visitors, more leads and more customers for 2012. Won’t that make it work the effort!