4 Ways the New Facebook Insights Can Grow Your Fans and Interactions

4 Ways the New Facebook Insights Can Grow Your Fans and Interactions:

Excerpted from article:

Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.

You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.

Now we will cover how to interpret the best metrics to help you decipher what is going right and wrong on your page.

#1: Main Insights

First click on Main Insights and you see a graph of the activity for the last month. When you click on the individual columns, you will sort the posts by descending value in the column. The most important of these columns are Engaged Users and Virality.

#2: Reach

The statistic to watch here is the number of people you are reaching more frequently. This is your core audience.

#3: Likes

The area to watch in this section is the Where Your Likes Came From graph. We can go back and track the posts on the wall to see what happened during the spikes.

#4: People Talking About This

This number is publicly displayed on the left sidebar under the number of Likes. This figure is a great measure of actual engagement...

Curated by Giuseppe Mauriello

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